Sheffield live
- independent radio station
- community radio station - small scale, non-profit, operated for the good of the public, aim to deliver social gain
- Ofcom - regulate radio broadcasting
- four mandatory requirements: provide a service for underserved groups, facilitate expression of opinion, provide training and education to people not employed by the station, strengthen the community.
- independent company that runs sheffield live is commedia Sheffield ltd.
- awarded a license by Ofcom
- its content cannot cross over with mainstream content
- target listenership is dramatically lower - reaches 11% of sheffield - 32 thousand people a week
- targets underprivileged areas of sheffield
- Diverse mix of genres - RnB, indie pop, reggae, jungle, latin, asian
- has to cap its advertising revenue at 50% for running costs and the other 50% is provided by donations, grants and lottery funding
- possible funding through community radio
- only available through FM radio, runs on analogue (old system)
- it can stream live broadcasting online
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