NRS
National Readership Survey
Bauer
It is important for companies to target A, B, C1's because advertisers want them to be their customers. A third of the population of the UK use Bauer products. 53% of Bauer's audience are A,B,C1's, meaning they target mass audiences as half of their products are targeted at C2,D,E's.
9 million people tune in to a Bauer radio station per week (18% of all adults)
Passion - national radio
Place - local radio
Global media
Own Capital FM and Heart radio, they are bauer's main competitor
BBC
BBC is the other main competitor for the demographic target.
Public service bradcaster funded by licence fee's (public funded)
Set up in 1927 - British Broadcasting Corporation - only media available apart from newspaper
ethos: inform, educate and entertain
Audience reached - the number of people who are able capable of receiving a media message.
RAJAR (Radio joint Audience Research Limited) - collect listener numbers
Radio is more popular online because of DAB - Digital audio broadcasting
Multiplexing - multiple compressed binary going through one channel
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