Semiology

Semiology:

denotation - what the sound is
connotation - what it might mean
representation - how individuals, subjects and objects shown to us
stereotypical - over simplified idea
Macro meaning - overarching ideas, jingles, topics

Radio Show Database

Big John at Breakfast – Hallam FM

Link to the shows webpage - http://www.hallamfm.co.uk/on-air/breakfast/

Target Demographic:
The Target demographic for Hallam FM is 54% female and 46% male with an age range of 25 to 45. On average a Hallam FM listener will spend up to 7.3 hours a week tuning in to their broadcasts.

Station information:

Hallam FM first aired on the 1st of October 1974. The shows are broadcast on 97.4 MHz (Sheffield), 102.9 MHz (Barnsley and Rotherham), 103.4 MHz (Doncaster), DAB and online. The format for Hallam FM is Contemporary Hit Radio. 

Genre:

Adult Contemporary - is a mix of the most popular songs. The music Hallam plays is determined by weekly surveys conducted via their audience and through this they claim makes them the number one commercial station for the people.

Key Advertisers:

The Florentine

Narrative / Structure of show:

structured around the news and latest 

Basic Content:

Hallam FM's shows usually include contemporary music, news updates, local competitions and current affairs.

Presenters and Dates and Time Slots

Big John, Janine, Producer James

Monday 25th December  - 08:30am - 10:00am (tuned in) After Big John at Breakfast it is Scott Makin on Hallam FM from 10am till 3pm Monday to Friday and Before is Alex Duffy.

Jingles

Big John at breakfast, School years, Hallam FM News

Adverts

Lloyd’s – Toy Shop business Christmas theme x2

Flu clinical trials two weeks - £3 grand payment x2

Outlook – stops Gmail reading your emails

Subway lunch – voice of a demanding customer

Tom Tom – awkward need for faster route x2

Accents solicitors - dental negligence

South Yorkshire police – Christmas car theft warning

Kiddy care – Christmas toys

Crystal peaks with Hallam FM

Child drinking - drinkaware.co.uk

DFS x2

Vodaphone 4g - star wars - sky sports

Vodaphone 4g – star wars – spotify

Amigo loans

Meadowhall x2

Wooster boilers

Thompson

Halifax – current accounts

Wonga

Music

Lorde - Royals,

Olly Murs – Dance with me tonight,

John Newman – Love Me Again,

Pulp- Disco 2000,

Everything But The Girl – Missing (1995 Remix),

Seal – Kiss From A Rose

Happy Clappers – I Believe,

Coolio Feat LV – Gangsta Paradise,

Dana Dawson – 3 Is Family,

Simply, Red – Fairground,

Sugar Babes – About You Now,

Just Jack – Starz In Their Eyes,

Pink – Leave Me, Alone (I’m Lonely),

Enrique Iglesias – Do You Know,

Kayne West – Stronger,

Rhianna – Umbrella,

Ellie Gouldling – Burn,

Ed Sheeran – The A-Team.

Vox Pops

Traffic reports

Woman at BT helping give toys through her work place – each area has an age range to collect for - calling in from shop buying toys

Police officer on new law giving people access to partner’s history

A woman telling the year – year she met her husband

A woman telling the year 2006 the year she got divorced and had a big party

A woman telling the year 2007 the year she had her son

Discussion topics

Cold Weather and frost tomorrow morning

Robbie Williams number one album almost beating Elvis Presley’s record

BBC broadcasting Toy Story 3 on Christmas day

£12 million heart shaped island bought by Angelina for Brad Pitt

Sean bean Emmy awards

Sheridan smith

Royal variety hosted by john bishop with Britain’s got talent Attraction act

Olly Murs on graham Norton and he is also on Robbie Williams number one album

News 

Guess the year – School years classics

Competitors/Sponsors comps

Hallam FM bingo website

Local events sponsored by station

Cash for kids – Christmas gifts – Mission Christmas

Christmas Party Live

Bauer Media Notes

Bauer Media (Hallam Fm):

• Simon head of creative radio
• owns hallam and magic radio 
• 2nd largest media group in Europe
• Passion - Nationwide brand and style based - music orientated
• Place - local radio and community based- people oriented
• 13 million listeners
• hallam target age 15 - 49 
• Magic target age 40+ / 94 thousand listeners a week
• capital is a competitor
• over sheffield, barnsley, rotherham and Doncaster
• RAJA owned by BBC - radio station bible gives info and statistic on audience
• hallam 51% women 49% men - abc 1s 189
• magic more women than men
• awareness 3 months, interest 6 months, desire and action 12 months
• Radio offers an efficient targeting, intrusive - commute, household, ad avoidance world, multiplier affect on other media, local promotion, radio is trusted - well established/direct address personal presenters
• 91% of the uk listen to radio 
• Radio has an increasing popularity over newspaper
• Creating a profile Three important questions to ask a client - who? hobbies, religion, work environment, dad to day what? new /why? quality, availability, location, facilities, relevancy.
• Profile
• Who? parents - high interest in future
• What? open evenings
• Why? opportunities, quality of education 
• Advantages to radio - intimate less mass appeal, subliminal, personal imagination of product description 
• Be a stripper not a flasher  - slow reveal more attention paid
• O.T.H opportunity to hear 

Hallam FM

Hallam FM - your station, your music

• Adult contemporary music is played
• Number 1 commercial (for profit) station in south Yorkshire
• Lunched in 1974
• Gold ward for best personality won by Big John at breakfast
• Presenters - Becky Hayes, Ed Neil, Big John
• Competition - capital fm, BBC radio one, rother fm, real radio, peak fm
• 37% A,B,C1's 
• Age target 25-45
• 54% female and 46% male listeners
• Own 28% commercial market share (a third of south Yorkshire)
• Sponsor bupa run and school of the week/ Sheffield united and Sheffield Wednesday
• Simulcast - steaming media at the same time
• Shows: IN demand, Big John @ Breakfast, Drive time

Ownership:
Hallam FM is an independent radio station that plays adult contemporary music. They are apart of Bauer media (a big cross media conglomerate) in their place network which is more locally based network in comparison with Bauer's passion network which is on a more national level.

Operating Model:
Hallam FM makes it money through use of advertising. For example on their website the background and adverts on the top of the page and lower right hand side can have the same advertising campaign for example Heinz would pay Bauer to market their product and as a result the webpage . As part of Bauer, Hallam FM have a particular branding style and as you can see from the map below they share their style with eight other radio stations.

- products (what types of shows are on Hallam FM and why?)
Products:

- market position - (where do Hallam FM stand as part of the wider company - are they successful?)
Market Position:

Competitors:

• BBC Radio 1 
• Capital Yorkshire
• Real Radio
• BBC Radio Sheffield
• Peak FM
• Rother FM
• Dearne FM
• Trax FM

Sheffield Live!

Sheffield live

• independent radio station
• community radio station - small scale, non-profit, operated for the good of the public, aim to deliver social gain
• Ofcom - regulate radio broadcasting 
• four mandatory requirements: provide a service for underserved groups, facilitate expression of opinion, provide training and education to people not employed by the station, strengthen the community.
• independent company that runs sheffield live is commedia Sheffield ltd. 
• awarded a license by Ofcom
• its content cannot cross over with mainstream content
• target listenership is dramatically lower - reaches 11% of sheffield - 32 thousand people a week
• targets underprivileged areas of sheffield
• Diverse mix of genres - RnB, indie pop, reggae, jungle, latin, asian
• has to cap its advertising revenue at 50% for running costs and the other 50% is provided by donations, grants and lottery funding
• possible funding through community radio
• only available through FM radio, runs on analogue (old system)
• it can stream live broadcasting online 

NRS Social Grades

NRS

National Readership Survey

Bauer

It is important for companies to target A, B, C1's because advertisers want them to be their customers. A third of the population of the UK use Bauer products. 53% of Bauer's audience are A,B,C1's, meaning they target mass audiences as half of their products are targeted at C2,D,E's.

9 million people tune in to a Bauer radio station per week (18% of all adults)

Passion - national radio 

Place - local radio

Global media

Own Capital FM and Heart radio, they are bauer's main competitor 

BBC

BBC is the other main competitor for the demographic target.

Public service bradcaster funded by licence fee's (public funded)

Set up in 1927 - British Broadcasting Corporation - only media available apart from newspaper

ethos: inform, educate and entertain

Audience reached - the number of people who are able capable of receiving a media message.

RAJAR (Radio joint Audience Research Limited) - collect listener numbers

Radio is more popular online because of DAB - Digital audio broadcasting

Multiplexing - multiple compressed binary going through one channel 

KTA 1 - Research into Media Institutions

Radio stations:

Hallam fm
Capital
BBC 1
BBC 2
classic
Heart
Sheffield live
Rother fm
jam
Kerrang

Key terms:

Production - the process of making a media text

Distribution - the process of getting a media text to the audience and this includes the marketing/promotion and advertising of the physical distribution or broadcasting  of the text

Exchange - the process of an audience 'consuming' a media text, i.e. listening to a radio show, watching a TV program etc. and it also includes the way in which audiences 'read' a text and the ways in which audiences use that for their own purposes.

Media Conglomerates - a media conglomerate is a company who owns a large number of smaller companies (subsidiaries)

Cross media conglomerates - companies that have more than one medium e.g BBC
Independent Company - A company that is not owned by a conglomerate
Synergy - companies working together
Joint venture - a company owned by mutuality beneficial companies
Commercial - a profit organisation
Competitor - rival company
Subsidiary - a company owned by a conglomerate
Broadcasting act 1990 - 
Community radio order -  

News corporation and News international:

Four Cross Media conglomerates:

 film/tv/music/pixar

cartoon network/TNT/DC entertainment/CNN/warner bros

  news/TV/Sports

Independent company:

Case Study - Bauer:

UK's biggest publishing group

A German publishing group

Capital is Bauer's main competitor

In business terms a 'Brand' is a 'name , term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of others sellers'