NRS Social Grades

NRS

National Readership Survey

Bauer

It is important for companies to target A, B, C1's because advertisers want them to be their customers. A third of the population of the UK use Bauer products. 53% of Bauer's audience are A,B,C1's, meaning they target mass audiences as half of their products are targeted at C2,D,E's.

9 million people tune in to a Bauer radio station per week (18% of all adults)

Passion - national radio 

Place - local radio

Global media

Own Capital FM and Heart radio, they are bauer's main competitor 

BBC

BBC is the other main competitor for the demographic target.

Public service bradcaster funded by licence fee's (public funded)

Set up in 1927 - British Broadcasting Corporation - only media available apart from newspaper

ethos: inform, educate and entertain

Audience reached - the number of people who are able capable of receiving a media message.

RAJAR (Radio joint Audience Research Limited) - collect listener numbers

Radio is more popular online because of DAB - Digital audio broadcasting

Multiplexing - multiple compressed binary going through one channel 

KTA 1 - Research into Media Institutions

Radio stations:

Hallam fm
Capital
BBC 1
BBC 2
classic
Heart
Sheffield live
Rother fm
jam
Kerrang

Key terms:

Production - the process of making a media text

Distribution - the process of getting a media text to the audience and this includes the marketing/promotion and advertising of the physical distribution or broadcasting  of the text

Exchange - the process of an audience 'consuming' a media text, i.e. listening to a radio show, watching a TV program etc. and it also includes the way in which audiences 'read' a text and the ways in which audiences use that for their own purposes.

Media Conglomerates - a media conglomerate is a company who owns a large number of smaller companies (subsidiaries)

Cross media conglomerates - companies that have more than one medium e.g BBC
Independent Company - A company that is not owned by a conglomerate
Synergy - companies working together
Joint venture - a company owned by mutuality beneficial companies
Commercial - a profit organisation
Competitor - rival company
Subsidiary - a company owned by a conglomerate
Broadcasting act 1990 - 
Community radio order -  

News corporation and News international:

Four Cross Media conglomerates:

 film/tv/music/pixar

cartoon network/TNT/DC entertainment/CNN/warner bros

  news/TV/Sports

Independent company:

Case Study - Bauer:

UK's biggest publishing group

A German publishing group

Capital is Bauer's main competitor

In business terms a 'Brand' is a 'name , term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of others sellers'